A Little Brain Moment was perfectly illustrated on a recent episode of AMC’s Mad Men:

Good writing is like a magnet, it draws you in because of the quality and keeps you close.

Mad Men is a about a period of time when things are changing; the show is currently set in the 1960s. Civil rights, free speech and women’s rights are bubbling to the surface and challenging the status quo. This change environment is the perfect stage for the Little Brain to get activated.

Elizabeth Moss as Peggy Olson on AMC's Mad Men. Photo credit: Copyright (c) 2010-2012 American Movie Classics Company LLC. All rights reserved.

Copyright © 2010-2012 American Movie Classics Company LLC. All rights reserved.

Just recently (Season 2, Episode 6) we watch as Peggy, one of the first female copywriters in a male dominated world, struggles with her work presence and her love life. She goes to work under the influence of an argument (see Page 37 for more about Influences) with her boyfriend regarding her right to express herself. In a client meeting that day she takes out her frustrations on the client and is kicked off the account.

When our Little Brains get activated we still have a choice to allow our Big Brain to step in and keep the Little Brain from causing problems.

Later in the same episode, Peggy switches to her Big Brain and uses the Taking Responsibility Tool (see Page 126 for more on that). Peggy is one of my favorite characters, because she is so strong during a time when being a strong woman was not encouraged.

© 2012 Kevin T. McCarney. All rights reserved.


Taking Responsibility

(for more on this topic, see page 126 in the book)


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