KitchenAid has apologized to to their Social Media audience after making Little Brain Headlines. It’s never too late for companies to find their Big Brain Response – which can include The Apology Tool – to help mend Little Brain Moments. But before it gets to that, corporations might ask themselves, “Who is in control of our Little Brain?”
Apple CEO Tim Cook recently modeled The Apology Tool, vital for successful Big Brain communication. Apple will do well to remember that a Big Brain Legacy is built on a powerful Big Brain principle, which Steve Jobs earned: Trust.
Spirit Airlines has apologized to a dying veteran and refunded his money after making Little Brain Headlines. It’s never too late to find your Big Brain Response – which includes Taking Responsibility and The Apology Tool – that can help you mend your Little Brain Moments.
Little Brain Headlines: A dying American War Veteran protests Spirit Airlines’ no-refund policy. Policies are good, but rigid policies are not good policy.
Twenty years in the making, a heartfelt apology is accepted. The Apology is a powerful tool for those who know how to use it.
We all let our Little Brains get the best us from time to time. Now comes the hard part: The apology.
There is no expiration on an apology. Even those responsible for a Little Brain Moment can repair a lot of damage by using The Apology Tool. Just ask California politician Marilyn Davenport, who used The Apology Tool after making Little Brain Headlines.
There is no expiration on an apology. Even those responsible for a Little Brain Moment can repair a lot of damage by using The Apology Tool. Just ask Fashion Designer Kenneth Cole.
