KitchenAid has apologized to to their Social Media audience after making Little Brain Headlines. It’s never too late for companies to find their Big Brain Response – which can include The Apology Tool – to help mend Little Brain Moments. But before it gets to that, corporations might ask themselves, “Who is in control of our Little Brain?”
We all let our Little Brains get the best us from time to time. Now comes the hard part: The apology.
There is no expiration on an apology. Even those responsible for a Little Brain Moment can repair a lot of damage by using The Apology Tool. Just ask California politician Marilyn Davenport, who used The Apology Tool after making Little Brain Headlines.
